From new generative AI features for Google Ads, Performance Max, and Product Studio, to simplifying campaign creation, and enhancing ad relevance, there were some big announcements at Google Marketing Live 2023.

This time I’ll be joined by a panel of PPC experts: Navah Hopkins, Cory Henke, and Mike Ryan. And we’re going to be sharing our reactions and insights about what those announcements would mean to advertisers and businesses.

In this episode, we’re going to:
– Look back at all the GML 2023 updates 
– Help you figure out the adjustments you can make to grow your business and
– Answer your questions

Our speakers:
– Navah Hopkins, Optmyzr
– Cory Henke, Variable Media
– Mike Ryan, Smarter Ecommerce

► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com

#ppc #googleads #optmyzr #adtech #digitalmarketing

In this video, we’re going to discuss the basics of digital marketing and how it can help you create a successful business. We’ll be discussing topics such as digital marketing terminology, the power of digital marketing, and how to use digital marketing to your advantage.

Christian Weatherspoon of Real Estate Investing Made Easy interviews Daniel Holdeman, CEO & founder of Oxbird. Oxbird is a turnkey white-label PPC platform powered by US-based talent and unique technology that equips agencies with an effective solution for growth.

If you’re looking to start or grow a business, then digital marketing is essential! In this video, we’ll give you a full overview of digital marketing and how it can help you achieve your business goals. Stay tuned for an informative and entertaining journey into the world of digital marketing!

Digital Marketing is incredible for Real Estate Lead Generation – stay tuned and subscribe to our channel to learn and grow as we make Real Estate Investing Easy!: https://bit.ly/REI-Made-Easy-YouTube

—— Contents of Video ——

0:00:53 What is PPC (Pay-Per-Click)?
0:02:10 Why Should I Care for PPC?
0:02:16 Advantages of Pay-Per-Click -Volume
0:03:44 Advantages of Pay-Per-Click-Intent
0:05:07 How Pay-Per-Click Affects Social Media and Web Search?
0:08:17 Advantages of Pay-Per-Click-Control
0:08:56 How Pay-Per-Click optimize control of Your Ad Campaigns
0:09:16 Data inputs in Pay-Per-Click
0:10:07 Tools that can help you with your PPC Campaigns
0:10:45 Advantages of Pay-Per-Click-Measurability
0:11:16 How Measuring Data and Trends helps you get a better return on your Investment
0:13:00 Does Pay-Per-Click Vary by location?
0:14:36 How Population Affects PPC Results
0:15:58 How KPI Data Sets Influence Pay-Per-Click
0:17:47 Impression Share in PPC
0:22:15 Advantages of Pay-Per-Click-Scalability
0:23:43 Ad Spend in PPC
0:25:21 Advantages of Pay-Per-Click- Go-to-Market Strategy
0:27:12 What is the Difference Between PPC and SEO?
0:29:00 Daniel Holdeman’s Journey to PPC
0:33:56 What is Paid Social in PPC?
0:36:12 What’s the difference Between Buyer’s Intent and Pattern Interrupt?
0:37:12 The difference between Pull and Push Advertising
0:38:15 Good Platforms for Your PPC Campaigns
0:41:37 Key points that you need to have successful PPC Campaigns
0:45:10 Are you ready to take your business to the next level?

#digitalmarketing #digitalmarketingtips #digitalmarketingagency #digitalmarketingtraining #realestateinvestingmadeeasy #realestateleadgeneration #realestateinvesting #realestate

Download HubSpot’s Official Ultimate Google Ads PPC Kit Now [FREE RESOURCE] https://clickhubspot.com/ugz

Pay-Per-Click advertising is a great way for small businesses to get started with online advertising. In this video, we’ll show you the best PPC strategies for small businesses. We’ll cover everything from choosing the right keywords to setting up your campaign. We’ll also show you how to track your results so you can see what’s working and what’s not. If you’re ready to get started with PPC advertising, this video is for you!

�� Resources:
• Learn How to Build a Paid Media Strategy: https://clickhubspot.com/q1n

�� Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses

�� Favorite Free Certification Courses:
• Digital Marketing Certification:
https://clickhubspot.com/od6
• Social Media Marketing Course:
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course:
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course:
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course:
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course:
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course:
https://clickhubspot.com/Business-Online

About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

#HubSpot

Google Ads PPC Audit

Welcome to our live session on Google Ads Audit! In this session, we’ll be discussing how to effectively audit your Google Ads PPC campaigns to improve your digital marketing efforts. Our expert speakers will share their insights on the best practices for auditing your Google Ads account, optimizing your campaigns, and boosting your ROI.

Whether you’re a beginner or an experienced marketer, this session will provide you with valuable tips and strategies to help you get the most out of your Google Ads campaigns. So, if you want to take your PPC game to the next level, be sure to tune in and join the conversation!

Don’t forget to like, share, and subscribe to our channel for more insightful content on digital marketing, PPC, and Google Ads. Let’s dive in!