Learn to build a nonprofit content strategy by focusing on the development of personas and targeted marketing messages. This training will help your nonprofit develop donor, volunteer and member personas and accurate marketing messaging that drives user action.

This webinar is part 1 of 2 webinars built to help your nonprofit or social business build an effective marketing or fundraising campaign.

ABOUT THE ANNUAL BRANDUP EVENT
BrandUP is a FREE, two-day nonprofit strategic communications bootcamp. Rootid Nonprofit Communications holds this bootcamp annually in partnership with the Full Circle Fund. Rootid BrandUP helps nonprofits build strategic communications plans that accelerate their impact. Selected nonprofits will be paired with skilled volunteers for a hands-on, guided experience to that solves business and communications challenges to increase their support network.

brandUP is the “un-conference.” No sitting in lecture halls while you watch your emails stack up and your to-do list grow. We’re getting stuff done for your mission!

This free, two-day workshop carves out space for teams to dive into intense structured problem solving. Through hands-on activities and one-on-one mentoring, organizations will:

Identify challenges affecting the business model.
Develop clear inputs and outputs to achieve mission goals.
Refine value propositions for a competitive landscape.
Clarify brand messaging to key audiences.
Build an actionable marketing plan ready for implementation.
Meet new nonprofit colleagues and share best practices.

Nonprofits can apply here: http://bit.ly/2AEvZ2v

ABOUT ROOTID
Rootid is a full service communications agency focused on brand and digital strategies to make change. We are a nimble, full-service agency helping international changemakers strengthen their communities through marketing strategy, brand strategy and custom web development! Read more at http://bit.ly/2DgFaZr

Get FREE access to “The One-Page Marketing Cheatsheet” here: http://freemarketingcheatsheet.com/

In this video I’m going to show you how to generate your next 90 days worth of content in just 3 hours.

If you know content marketing is important but you’ve found yourself saying you’re just too busy, you don’t have the time, and you don’t know where to even start, this video is going to solve all of that for you.

Because here’s the deal, content marketing is one of the most valuable marketing strategies there is. Period.

Whether it’s blogging, podcasting, video, or simply being present, active, and engaged on social media, content is how your clients, customers, and audience find you, learn about you, and ultimately decide whether to buy from you or not.

So, let me show you how it’s done.

�� Make sure to sign up for MUNCH for free here: https://www.getmunch.com/?utm_source=AE

*Other links mentioned in the video:
Digital Marketing Academy: https://adamerhart.com/academy
Metricool: https://my.mtr.cool/OSCYFL
Rev: https://aerh.co/rev

#marketing #digitalmarketing #marketingstrategy

***PS – Whenever you’re ready, here are the 2 best ways I can help you…
1) The One-Page Marketing Cheatsheet: http://freemarketingcheatsheet.com
2) Join The Digital Marketing Academy here: https://adamerhart.com/academy

***Let’s Connect:
Website: https://adamerhart.com
Discord Community: http://modernmarketinghub.com/
Twitter: http://twitter.com/adamerhart
Instagram: https://www.instagram.com/adamerhart
TikTok: https://www.tiktok.com/@officialadamerhart
YouTube: https://bit.ly/2HxjQRa
Facebook: http://facebook.com/officialadamerhart

90% of YouTubers NEVER Grow to 10,000 Subscribers. If you Want to Grow on YouTube, you NEED a Content Strategy to Grow Your channel, not luck, and not hacks. To grow a successful YouTube Channel, build a content strategy to grow your audience and reputation.

#YouTubeTips #NewYouTuber #SmallYouTuber

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REQUEST A 30-MINUTE YOUTUBE CHANNEL REVIEW
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1. Define Your Goals: Determine what you want to achieve with your YouTube channel. Do you want to increase brand awareness, generate leads, or drive sales? Your goals will guide your content strategy.

2. Identify Your Target Audience: Knowing your target audience is crucial to creating content that resonates with them. Identify the demographics, interests, and pain points of your audience.

3. Conduct Keyword Research: Use keyword research tools to identify the keywords and topics that your audience is searching for. This will inform your content creation and optimization.

4. Define Your Value Proposition: Determine what sets your channel apart from others in your niche. Define your unique value proposition that will attract and retain viewers.

5. Determine Content Formats: Decide on the types of content you’ll create, such as how-to videos, interviews, product reviews, or vlogs. Consider what formats are most appropriate for your niche and audience.

6. Establish Your Branding: Create a consistent visual identity for your channel, including graphic elements, color schemes, and font choices. Ensure your branding reflects your value proposition and appeals to your target audience.

7. Plan Your Content Calendar: Determine how frequently you’ll publish videos and create a content calendar. Consider the optimal posting frequency for your niche and audience.

8. Create High-Quality Videos: Invest in quality equipment, such as cameras and microphones, to ensure that your videos are visually appealing and have good audio quality.

9. Optimize Your Videos: Optimize your video titles, descriptions, tags, and thumbnails for search and discovery. Use relevant keywords to improve your videos’ visibility in search results.

10. Leverage Traffic Sources: Determine which traffic sources are most effective for your channel, such as social media, email, or paid advertising. Leverage these sources to drive views and engagement.

11. Engage with Your Audience: Respond to comments and engage with your audience to build relationships and loyalty. Encourage viewers to subscribe and share your videos with their networks.

12. Analyze Your Metrics: Use YouTube analytics to track your channel’s performance, such as views, engagement, and subscriber growth. Use this data to optimize your content strategy and improve your results.

13. Continuously Improve Your Strategy: Evaluate and adjust your content strategy based on your performance data and audience feedback. Be open to trying new formats, topics, and approaches to keep your channel fresh and engaging.

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